Continual changes in search engine algorithms and general requirements for ranking pages in search results make successful SEO increasingly complicated. Misconceptions concerning the use of keywords further serve to confuse matters. To make life just a little easier, here are the top five keyword myths and...

Successful SEO strategies raise brand awareness while simultaneously providing consumers with clear calls to action. Creating outstanding content, earning relevant links of value to consumers and social media engagement with target audiences all form part of both good SEO and brand building. More than Tactics As it...

Important aspects of SEO from the word go, links remain important indicators of relevant, important content. Until Google rolled out the 'Penguin', the focus of link building was predominantly on quantity, rather than quality of links. Since the arrival of this 'beastie', however, many previously accepted practises of generating links became unacceptable.

Unacceptable Practises Such practises included, for example:
  • Buying or trading links
  • Link Wheels (networks of sites created purely for the purpose of building links)
  • Use of blog networks
  • Links from irrelevant/ low quality sites
Anything remotely reminiscent of spam, like article marketing, poor quality or excessive blog comments, for example, is equally no longer seen as acceptable. Earning Links Link building is no longer a matter of generating as many links as possible, but has shifted to the necessity to earn links of quality and value to readers. Links can, for instance, be earned by:
  • Creating high quality, engaging content people naturally link to
  • Promoting content to place it in front of target audiences naturally motivated to share/ link to it
  • Building good relationships leaving industry/ niche influencers save in the knowledge that content is of high quality and of sufficient value to link to and share
While earning links still makes a strategic approach necessary, it is about value and quality, rather than numbers. Assessing Link Quality

Largely consisting of technical and structural factors, on-page optimisation is sometimes overlooked in SEO strategies. There are, however, several elements of on-page optimisation that can make a huge difference to the results of SEO efforts. Here are some of these elements.

Content Updates The content of a Website and how often it is updated still play a vital role in how a site is ranked. Regularly updating a blog is one of the easiest ways to assist in the improvement of rankings. Ideal strategies would involve daily updates, but creating and committing to a workable schedule even if this is less frequent than that is ultimately better than starting with daily updates and petering off to the occasional update once in a blue moon. Heading Tags How context is indexed is partly dependent on the way heading tags are used. Good on-page optimisation necessitates a H1 tag including the page's focus keyword, as well as H2 tags (sub-headings). Use of keywords should be present, but natural. Title Tags Including core concepts and 'on message', title tags assist in getting ranked for relevant, appropriate content. As they appear in search results, they should be enticing and provide clear calls to action in order to get searching consumers to click on the link and read more. Alt Tags

5 Tips to stay ahead of the Panda Since the Panda was born in February 2011, there have been a total of 27 updates to assist it in detecting low quality content with more precision. During 2011 and 2012, updates arrived monthly. Panda 4.1 struck on...

7 Common SEO Errors and how to avoid them Many SEO campaigns are doomed from the word go for a variety of reasons. Avoiding the seven common errors described below should help to prevent such failures. Unrealistic Budgets and Timeframes Expecting instant success at minimal expense typically leads...

Marketing Automation Software and User Behaviour Marketing automation software may take some time to set up, but the wealth of user behaviour information you can glean through marketing automation is well worth the effort. Creating user behaviour-based lists and campaigns is among the most valuable data...

Keeping ahead of, or at least in step with ever-changing Google search engine algorithms is vital if you want your business to succeed. Falling foul of Google's 'best SEO practises' is likely to result in potentially devastating penalties, so knowing the ‘who, what, where and how’...

Writing unique, informative and/ or entertaining blog posts that are easy to read and creating SEO-friendly content are not two separate disciplines, but should, and can, go side by side. Here are a few tips on writing great posts that are also SEO-friendly. Think first, write later Before...