Continual changes in search engine algorithms and general requirements for ranking pages in search results make successful SEO increasingly complicated. Misconceptions concerning the use of keywords further serve to confuse matters. To make life just a little easier, here are the top five keyword myths
Successful SEO strategies raise brand awareness while simultaneously providing consumers with clear calls to action. Creating outstanding content, earning relevant links of value to consumers and social media engagement with target audiences all form part of both good SEO and brand building. More than
Important aspects of SEO from the word go, links remain important indicators of relevant, important content. Until Google rolled out the ‘Penguin’, the focus of link building was predominantly on quantity, rather than quality of links. Since the arrival of this ‘beastie’, however, many previously
Largely consisting of technical and structural factors, on-page optimisation is sometimes overlooked in SEO strategies. There are, however, several elements of on-page optimisation that can make a huge difference to the results of SEO efforts. Here are some of these elements. Content Updates The content
5 Tips to stay ahead of the Panda Since the Panda was born in February 2011, there have been a total of 27 updates to assist it in detecting low quality content with more precision. During 2011 and 2012, updates arrived monthly. Panda 4.1 struck
7 Common SEO Errors and how to avoid them Many SEO campaigns are doomed from the word go for a variety of reasons. Avoiding the seven common errors described below should help to prevent such failures. Unrealistic Budgets and Timeframes Expecting instant success at minimal
Marketing automation software may take some time to set up, but the wealth of user behaviour information you can glean through marketing automation is well worth the effort. Creating user behaviour-based lists and campaigns is among the most valuable data collection strategies marketing automation allows
Keeping ahead of, or at least in step with ever-changing Google search engine algorithms is vital if you want your business to succeed. Falling foul of Google’s ‘best SEO practises’ is likely to result in potentially devastating penalties, so knowing the ‘who, what, where
Writing unique, informative and/ or entertaining blog posts that are easy to read and creating SEO-friendly content are not two separate disciplines, but should, and can, go side by side. Here are a few tips on writing great posts that are also SEO-friendly. Think
Designed to help search engines find and rank your blog or Website, keywords have to be relevant to the purpose and content of your site/ blog. This sounds easier than it is, because even the most relevant keyword may fail to provide you with
Most articles about good, SEO friendly copy and content writing will state at some point or another that both copy and content on any given site should be ‘original’ or ‘unique’. Here is why all good SEO writers stress this point over and over again.
Your online web presence is now so much more than simply having a website. A website that hasn’t been optimised for search will under-perform, it will be lost within all the other sites competing for the user’s attention. You need an SEO Copywriting company to
Get in touch